Wholesale toys: squishies, fidget toys and seasonal items

What you will and won’t find here

Our toy range is made up of small items that children and teenagers often buy with their pocket money: squeeze toys known as squishies, and fidget toys such as the Spinner Ball. We do not stock plush toys, board games or construction sets.

The upside of this focus: the items take up little space, follow current trends and are quick to reorder.

For toy shops, this means our items do not replace your core range; they add small take-away items at the till. For kiosks and petrol stations it is the other way round: squishies are often the only toy in the shop, which is precisely why they get noticed.

Squishies: the main groups

Butter squishies look like a block of butter and are among our most requested items, from the 113 g piece to the large 400 g block in yellow or pink.

Crunchy and crispy squishies follow the crackle trend. Designs include a unicorn, a cheese cube, a corn cob, a carrot, a game controller and a ball that looks like a meteorite. Browse the full line on our crunchy squishy wholesale page.

Dumpling squishies are mystery items packed in a steamer-basket style container, some with glitter, some with LED. Since buyers don’t know which colour they will get, collectors often buy several.

Spinner Ball and other fidget toys

The Spinner Ball is a colourful ball made of moving segments that you press and twist. It is one of our most requested items and comes in a display of 12 individual boxes.

We also carry clear Squishy Cubes and Cube Balls. If you want to offer several types in one purchase, the Squishy Funbox puts eight different squishies in one gift box.

Displays: ready to sell at the till

Many of our squishies arrive in a counter display of 12. Open the box, fold up the header card and place it on the counter without unpacking each item. The printed header explains the product even when nobody has time to advise.

A tip from retail practice: children want to feel how soft or crackly a squishy is. An unwrapped sample next to the display answers that question without a word. Our guide to selling squishies has more ideas.

Seasonal items: Halloween, Christmas, Advent

Seasonal items include a Halloween-themed butter squishy, Christmas cubes with a reindeer or a tree, glittery Santa heads and a green mystery dumpling in Grinch style. There is also a dumpling advent calendar with 24 doors, available with German or English packaging.

Seasonal stock has to be on the shelf early, or you lose selling days. Our seasonal calendar for retailers shows when to buy for each occasion, and all Christmas items are listed under Christmas squishies.

Ordering and account approval

We sell squishies and the Spinner Ball to businesses only. After you register with your business registration, we usually approve your account within 1–2 working days. Age information and warnings are printed on each pack; check them before listing an item for your customers. In addition, CE declarations of conformity and test reports for our toys are available on request.

You order in packing units, which for many squishies means 12 pieces. German deliveries normally take 24–48 hours, and we deliver to other EU countries with shipping agreed per order.