What is Schokoellsen? Manuellsen's chocolate: the facts for retailers

What is Schokoellsen?

Schokoellsen is a new chocolate brand. It belongs to the kind of product that becomes known on social media first and reaches the shop afterwards. For retailers this means some customers already know the name before the first bar is on the shelf.

The facts at a glance: Brand: Schokoellsen. Behind it: the rapper Manuellsen. Product: milk chocolate with hazelnut cocoa cream and puffed spelt, 70 g bar. Pre-orders: since 7 November 2026. Official sales launch: 15 November 2026. Wholesale at MDH: Schokoellsen milk chocolate 70 g in a display of 28 bars, for trade customers only.

This guide gathers what is publicly documented and lists the sources at the end of the page. Ingredients, allergens and nutrition values come from the product information for the item (as of 10 November 2026). Where nothing is documented, we say nothing. That is deliberate: with a new product, claims spread quickly and some later turn out to be wrong.

Who is behind Schokoellsen?

The rapper Manuellsen is behind the brand. German radio station bigFM describes Schokoellsen as the rapper's new product, and the rap magazine raptastisch.net refers to it as Manuellsen's chocolate in two reports dated 26 October 2026 and 7 November 2026.

MDH Distribution is not part of that project. We are a wholesaler that sources the item directly from the brand and stocks it for trade customers. We therefore do not repeat the artist's statements about his product; what counts is the information on the pack.

Where does the name Schokoellsen come from?

The name goes back to a meme that spread on TikTok; Manuellsen picked up the term himself and turned it into a brand. That is how rap2soul.de (14 September 2026) reports it.

For selling, one point matters most: customers who ask for “Schokoellsen” in your shop mean exactly this bar. Spell the name on signs and price labels the way it appears on the pack, so that people who have only heard it can find it.

Since when has the chocolate been on sale?

According to raptastisch.net, the chocolate has been available to pre-order since 7 November 2026, with 15 November 2026 given as the official sales launch. bigFM likewise reports that shipping is due to begin on 15 November 2026.

As of November 2026, Schokoellsen is therefore a brand-new product. There is no retail track record yet, for instance on sell-through or reorders. Anyone listing the item is testing it at their own site. Our guide on buying trend products explains how to weigh quantity and risk with new lines.

Which variety and size are there?

The press mentions a 70 g bar (raptastisch.net, 7 November 2026). At MDH the wholesale item is named “Schokoellsen Milchschokolade 70g”, meaning milk chocolate. It ships in a display of 28 bars; the display is the trade unit and is also designed to stand on the counter.

The pack is red and white, shows a splash of chocolate and milk, and carries the “Schokoellsen” lettering along with the German line “Bei dieser Schokolade wird nicht gelogen”. We know of no other varieties or sizes; we stock this one item.

The product name translates as “milk chocolate with hazelnut cocoa cream and puffed spelt”. Ingredients, allergens and nutrition values are in the next section. We give no details on the origin of the ingredients.

What are the ingredients, allergens and nutrition values of Schokoellsen?

Product name: milk chocolate with hazelnut cocoa cream and puffed spelt, 70 g. The details below come from the product information for the item (as of 10 November 2026). The label on the bar is what is binding; check it when the goods arrive.

Ingredients (our translation of the German list): milk chocolate (51.17%) [sugar, cocoa butter, whole milk powder, cocoa mass, emulsifier: soy lecithin; natural vanilla flavouring], hazelnut cocoa cream (46.95%) [sugar, vegetable oils (cottonseed, palm, rapeseed, sunflower), lactose (milk), fat-reduced cocoa powder (7% in the cream), wheat dextrin, whey powder (milk), hazelnut purée (3.7% in the cream), whole milk powder, emulsifier: lecithins (E322); flavouring (hazelnut, vanillin), salt], puffed spelt (wheat) with honey (1.88%) [spelt (wheat) (70%), honey (30%)].

Allergens: contains milk and milk products (including lactose), hazelnuts, soy and cereals containing gluten (wheat/spelt). May contain traces of pistachios and egg.

Nutrition per 100 g (per 70 g bar in brackets): energy 2,294 kJ / 549 kcal (1,606 kJ / 385 kcal), fat 33.1 g (23.2 g), of which saturates 14.9 g (10.5 g), carbohydrate 55.7 g (39 g), of which sugars 48.1 g (33.7 g), protein 5.0 g (3.5 g), salt approx. 0.25 g (approx. 0.17 g).

Storage: cool, dry and away from direct sunlight; the recommended temperature is 16–20 °C. The bar is not vegan: it contains milk and honey. We hold no halal certificate for it and make no statement on that.

Where can retailers get Schokoellsen?

Trade customers buy Schokoellsen from MDH Distribution, a B2B wholesaler with its warehouse in Mettmann, Germany. Until the sales launch on 15 November 2026 orders run as pre-orders in the shop, and goods ship from the launch date. All terms are on our Schokoellsen wholesale page.

You need a trade account: register with proof of business, and approval usually takes 1–2 working days. There is no minimum order value, and orders are placed in full displays.

Within Germany we ship by DHL parcel or freight, to Austria and the rest of the EU by parcel or pallet with costs shown at checkout, and to Switzerland by DHL parcel on DAP terms. There, the recipient pays customs duty, import tax and the carrier's fee.

We do not sell to private individuals. Anyone looking for a single bar for themselves should turn to retail shops.

What should retailers check before selling?

Read the label: The bar contains milk, hazelnuts, soy and cereals containing gluten (wheat, spelt) and may contain traces of pistachios and egg. Read the label before the first bar crosses the counter, because customers with allergies will ask. Pass on only what is printed there, not claims from videos or comment sections.

Language of the labelling: in Germany, mandatory food information must be given in German under section 2 of the Food Information Implementing Ordinance (LMIDV). Retailers in Austria and Switzerland should check the rules of their own country. This is information, not legal advice.

Best-before date on receipt: note the printed date as soon as the display arrives and plan your selling period around it. Our guide on best-before dates in wholesale explains what retailers can ask about remaining shelf life.

Condition of the goods: check that the display and bars are undamaged, and store the bars cool, dry and away from direct sunlight; the recommended temperature is 16–20 °C. For tips on placement and quantity, see our guide on selling Schokoellsen in a kiosk.

Documents: if you need paperwork for the item, ask us. Our guide on documents and certificates in wholesale shows what retailers can generally request from a wholesaler.

Sources

• Schokoellsen – Die Schokolade von Manuellsen ist ab sofort vorbestellbar (raptastisch.net, 07.11.2026)
• Die „Schokoellsen“ Schokolade von Manuellsen wurde offiziell enthüllt (raptastisch.net, 26.10.2026)
• Rapper Manuellsen bringt Schokoellsen raus (bigFM, abgerufen am 10.11.2026)
• Manuellsen macht ernst: Aus dem Meme wird eine Marke – „Schokoellsen“ kommt (rap2soul.de, 14.09.2026)
• § 2 Lebensmittelinformations-Durchführungsverordnung (LMIDV): Kennzeichnung in deutscher Sprache (gesetze-im-internet.de, abgerufen am 10.11.2026)