Wholesale Stranger Things snacks: Toaster Tarts and cookies

The four products in detail

Toaster Tarts Cherry: labelled “Cherry Flayer”, chocolate and red cherry flavour, red box with 8 tarts of 35 g.

Toaster Tarts Cookie: labelled “Cookies & Scream”, cookies and cream flavour, dark blue box with 8 tarts of 35 g.

Choco Strawberry: cocoa strawberry cookies in a 135 g pack, printed with “Upside Down Berry Bite”.

Cookie Cream: the large 300 g pack, made for sharing.

Who buys these products

The audience for licensed goods is easy to define: people who have watched the series and want a piece of it. That includes teenagers as well as adults who have followed the show for years.

Gift buyers make up the rest. A box of Toaster Tarts is a small present for someone who loves the series and fits nicely into gift baskets or Christmas stockings.

Where they belong in your shop

Licensed products sell on their artwork. Face the packs forward so the logo and characters are visible, rather than stacking them sideways. The red and dark packs stand out especially well on light shelves.

Spots where customers linger work best: next to the till, by the drinks counter or on a gift shelf. In toy and gift shops they sit well next to fan merchandise; find more ideas for these shops on our toy and gift shop wholesale page.

Seasons: Halloween and Christmas

With monsters and a dark look, the line is a natural fit for Halloween. It makes sense to bring the products forward in October and combine them with other spooky items in a small themed display.

In December the packs turn into gifts. Our seasonal calendar shows what to stock when around the holidays. Fans keep buying outside these peaks too, so this is not a purely seasonal line.

What to keep in mind with licensed goods

Licensed products carry logos and characters whose rights belong to the licensor. Buy them from a supplier who gives you a proper invoice, so you can always prove where the goods came from.

For in-store or social media promotion, use photos of the original packaging rather than recreating logos yourself. If you sell online, our guide for online sellers has general pointers.

Keep an eye on the best-before date printed on the pack. Baked goods are not made for long storage, so it is better to order one case more often than a large quantity at once.

Case sizes and buying

Toaster Tarts come in cases of 9 boxes, Choco Strawberry in cases of 14 packs and Cookie Cream in cases of 12. One case per item is enough for a first test. To be clear: we only carry these four Stranger Things products, no toys or clothing from the series.

You can combine the Stranger Things snacks with other sweets in one order; see our confectionery wholesale page for the full range. Shipping within Germany usually takes 24–48 hours (EU-wide on agreed terms), and collecting in Mettmann costs nothing.