Butter Squishy Wholesale: Every Version from 113 g to 400 g

The butter squishy range at a glance

Butter Squishy 113 g: the yellow block printed with “Salted Butter” and “4 oz”, recommended retail price €4.99. Butter Squishy Pink 113 g: the same shape in pink, also with a recommended retail price of €4.99. Butter Squishy Multicolour: blocks with a marbled pattern in several colours.

Large Butter Squishy Yellow 400 g and Large Butter Squishy Pink 400 g: the big version printed with “14 oz”, also twelve to a display. There are special designs too: Soap Butter Squishy shaped like a bar of soap, Crispy Butter Yellow as a butter stick in cow-print packaging, and Christmas Butter Squishy with a festive red and green print.

What customers like about it

The appeal is the contrast: it looks just like real butter but feels soft and slowly returns to shape. The displays say exactly that: “Super Soft, Slow Rising, Looks like Butter, Feels like Squishy”. Short videos show the block being pressed, stretched and kneaded, so many customers know it before they ever hold one.

Buyers include children, teenagers and adults who keep one on the desk as a stress ball or give it as a small present.

Building your range: entry item, large size, variations

A three-step setup works well. Start with the yellow 113 g block, which most customers ask for. Next to it, place the 400 g version as a bigger option for customers who want to spend more or need a gift.

Pink, multicolour, soap and crispy butter bring customers back. Someone who already owns a yellow block often adds a second version. Christmas Butter covers the festive season; more seasonal items are on our Christmas squishies page.

Placement: toy shelf, not the fridge

Because it resembles real butter, the displays carry the note “Not real food / Toy”. For your own pre-sale checks, we provide the CE declaration of conformity and test reports for the butter squishies on request. Keep it at the till or on the toy shelf, not next to food, to avoid any confusion.

Yellow and pink side by side make an eye-catching counter display. An open sample block invites customers to squeeze it. For other popular shapes, see our squishy wholesale overview.

Butter squishies for toy, gift and online shops

Kiosks are not the only outlet. In toy and gift shops, the display sits well next to soft toys, stress balls and small presents. The 400 g version works nicely as a gift there, being bigger and more eye-catching than the standard block.

Online sellers benefit from the many customers who search directly for “butter squishy”. With several colours and sizes in stock, you can put together sets or gift bundles. The yellow and blue butter-themed displays also photograph well.

Ordering butter squishies from MDH

Register for a trade account and upload your business registration or commercial register extract. Approval usually takes 1–2 working days, after which you see all prices and volume tiers. Displays are ordered whole and there is no minimum order value. Shipping within Germany normally takes 24–48 hours, we deliver EU-wide with shipping terms agreed per order, and you can collect free of charge from Mettmann.