Red Bull Special Editions Wholesale: The Glacier Edition

Which Red Bull editions we stock

Red Bull Gletschereis-Himbeer – The Glacier Edition comes in a 250 ml can, 24 cans per carton. The pale blue and silver can with the words “The Glacier Edition” looks clearly different from the classic Red Bull can, so customers asking for it spot it in the fridge straight away.

We also carry Red Bull Iced Vanilla Berry, also 250 ml, in cartons of 12 cans, with a recommended retail price of €2.49. The shop always shows which editions are currently available, and everything listed there ships from our warehouse in Mettmann.

Why shoppers ask for special editions

Your customers can buy the standard flavours almost anywhere. An edition like Glacier Ice Raspberry is harder to find. In our experience, energy drink buyers remember which shop has their favourite flavour and come back for it.

That makes the edition a reason to visit your store. Many customers add a snack, chewing gum or a second drink at the till. Late-night shops and petrol stations with long opening hours tend to have the most energy drink customers and benefit most.

Where to place the cans

A dedicated shelf at eye level works well, with the editions side by side rather than lost between the standard flavours. The striking can colour does the rest. A small label with the flavour name helps customers who walk in with a name they saw on social media.

Near the till, pair the cans with spicy snacks: people who buy Takis often want a cold drink too. The 250 ml can also suits drinks vending machines; check that the slim can fits your slots first.

Can deposit (Pfand)

Red Bull cans are single-use cans with a deposit under the German Pfand system. The deposit is shown for each item in the shop and included in your order. If you sell in Germany, display the retail price without the deposit and state the deposit separately, as with any other single-use can.

Which shops benefit most

Kiosks and late-night shops gain from passing trade, with customers looking for a cold drink in the evening or at the weekend. Petrol station shops reach commuters and professional drivers who pick up an energy drink on the road. If you run a drinks machine at a workplace, a sixth-form college or a gym, try one row of a special edition next to the standard flavours.

Start with a moderate quantity and watch for two or three weeks how quickly the fridge empties. As there is no minimum order value, you can then top up with single cartons. Special editions are usually not on sale forever, so check the shop regularly to see which flavours are currently available.

How to order Red Bull editions from MDH

Open a trade account and upload your business registration or a commercial register extract (PDF, JPG or PNG). It takes about three minutes. Approval usually follows within 1–2 working days, and then you see all wholesale prices and volume tiers.

Orders are placed in full cartons, and no minimum order value applies. Parcels go by DHL, larger quantities by freight on pallets, and collection from our Mettmann warehouse is free. Retailers in other EU countries can register with a valid VAT ID; we deliver to them too, agreeing shipping method, cost and transit time for each order. Milkis, Cantabile and AMIGO for the same fridge are listed under drinks wholesale.